China conference a resounding success

Creative exchange with China conference

Run by the University of the Arts London and the London Business School's "Centre for Creative Business" with design and marketing by Clear Focus Design and Marekting http://www.clearfocusdesign.com/

About the conference

The conference held on March 13th, aimed to help creative businesses from both China and Britain to get to know each other before exploring the business potentials of the rising industry. 200 creative entrepreneurs, creative business managers and executives, policy makers, practitioners academics and researchers were in attendance.

Michael Bichard, rector of the University of the Arts London, said in his keynote speech that “If we remain isolated, we would not be able to achieve our creative goals of building global brands. To make collaborations effective, it takes much deeper look into the respective industries instead of superficial one" he said.

Bichard, who is also chair of Design Council UK, hopes that Design Council would cooperate with China not only academically, “but across the business to develop tomorrow's creative industry. It is not just about money, it's about understanding. The Olympics is a strong link between Beijing and London. two countries together can achieve great things."

Wang Yongzhang, director general of cultural industries at China's Ministry of Culture, elaborated on China's policy improvement on the cultural industry over the years to serve as a backgrounder to the audience and representatives from British and Chinese creative companies also shared information about their experience in China during panel sessions.

The afternoon session dwelled on three topics with participants discussing ‘Investing in China’, ‘Investing in the UK’ and ‘Managing Creativity in China’.

The one-day conference was sponsored by the Centre for Creative Business, University of the Arts London and London Business School, is part of China Now, a six-month celebration of Chinese cultural and history across Britain.

Clear Focus Design and Marketing

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