Monday, 31 March 2008

China conference a resounding success

Creative exchange with China conference

Run by the University of the Arts London and the London Business School's "Centre for Creative Business" with design and marketing by Clear Focus Design and Marekting http://www.clearfocusdesign.com/

About the conference

The conference held on March 13th, aimed to help creative businesses from both China and Britain to get to know each other before exploring the business potentials of the rising industry. 200 creative entrepreneurs, creative business managers and executives, policy makers, practitioners academics and researchers were in attendance.

Michael Bichard, rector of the University of the Arts London, said in his keynote speech that “If we remain isolated, we would not be able to achieve our creative goals of building global brands. To make collaborations effective, it takes much deeper look into the respective industries instead of superficial one" he said.

Bichard, who is also chair of Design Council UK, hopes that Design Council would cooperate with China not only academically, “but across the business to develop tomorrow's creative industry. It is not just about money, it's about understanding. The Olympics is a strong link between Beijing and London. two countries together can achieve great things."

Wang Yongzhang, director general of cultural industries at China's Ministry of Culture, elaborated on China's policy improvement on the cultural industry over the years to serve as a backgrounder to the audience and representatives from British and Chinese creative companies also shared information about their experience in China during panel sessions.

The afternoon session dwelled on three topics with participants discussing ‘Investing in China’, ‘Investing in the UK’ and ‘Managing Creativity in China’.

The one-day conference was sponsored by the Centre for Creative Business, University of the Arts London and London Business School, is part of China Now, a six-month celebration of Chinese cultural and history across Britain.

Clear Focus Design and Marketing

If you are interesting in talking to us about marketing, advertising or design please pick up the phone, we're here to help and happy to talk - 0845 225 0325 or email info@clearfocusdesign.com, to see some work examples: www.clearfocusdesign.com/our-graphic-design-marketing-portfolio.html

Another Creative Conference

Announcing the Creative Exchange with China Conference
http://www.creativeexchangechina.com/


Run by Creative Centre for Business a joint venture between The University of the Arts London and the London Business School.


After a three way pitch Clear Focus Design and Marketing (http://www.clearfocusdesign.com)/ were appointed the contract for the design and PR for this prestigious event associated with some top names.
  • The University of the Arts
  • The Centre for Creative Business
  • The London Business School
  • The Southbank Centre
  • Think London and
  • The London Development Agency
We were awarded the job to create the branding for the event and the on the day branding, design and build the website, write and design all amrketing pieces and run the press campaign.

We're very pleased to be working in such good company and look forward to delivering some top quality pieces.




Announcing the Creative Exchange with China conference for UK creative industries.

The conference will be held on Thursday 13th March 2008 at the Purcell Room, and Royal Festival Hall at London’s South Bank Centre. The event is a joint venture between Europe's premier creative university, The University of the Arts London and Europe's leading business school, London Business School, under the Centre for Creative Business banner.

This is a new event from the Centre for Creative Business, which will feature experts experienced and successful in exporting the best of British creativity to China and Chinese business experts looking to develop partnerships with UK creative industries companies.

The day will provide those working in the sector with a rare insight into the way that the Chinese creative industries are developing and how industry pioneers have led the way for British companies to enter and win market share in China – one of the fastest growing and potentially lucrative economies in the world. It will also feature some of the most prominent names in Chinese business providing top-level insight into how to attract Chinese business investment and cooperation.

The event will feature an impressive creative industries speaker list. Professor Xiong Chengyu has been confirmed as the key speaker. He is special advisor to the Chinese President on Internet policy, Director of the Center for New Media Studies at Beijing’s Tsinghua University and Director of the National Research Center for Information Strategies and Board Member of the China International Culture and Exchange Center.

Additional information and booking information can be found at the official conference website, http://www.creativeexchangechina.com/

Clear Focus Design and Marketing

If you are interesting in talking to us about marketing, advertising or design please pick up the phone, we're here to help and happy to talk - 0845 225 0325 or email info@clearfocusdesign.com, to see some work examples: www.clearfocusdesign.com/our-graphic-design-marketing-portfolio.html